Do Executive Summaries create an incentive or disincentive to read white paper content?

Incentive. If well written, I want to read and learn more. 46% (13 votes)
Disincentive. If I can get the answers I need from an ES, why bother reading more? 18% (5 votes)
Unsure. It depends on how the Executive Summary is written. 25% (7 votes)
Uncertain. It depends on the white paper subject. 4% (1 vote)
Neither. I don't know enough about Executive Summaries. 7% (2 votes)

Total Votes: 28

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