There is a potential that that this is happening. Yet there is a very important difference between email and social media:
Email is technically speaking an open protocol that allows everybody to reach everybody else - with our without their permission. Ever more complicated spam filter fight against ever more complex email marketing tricks to circumvent the spam filter. And the difficulty is that what is spam to one is a very valuable information to somebody else.
Social Media on the other hand has an inherited mechanism of reciprocity. With the exception of Twitter and we see the spam problem already - again, All other networks provide the opportunity to only receive information from people they are connected with. That means it is in everybody's hand to use the media as they chose and not as somebody else decides to inform. The risk of-course is that people don;t know how to deal with it but that is a general risk of everything we do and everything we have.
There is a potential that that this is happening. Yet there is a very important difference between email and social media:
Email is technically speaking an open protocol that allows everybody to reach everybody else - with our without their permission. Ever more complicated spam filter fight against ever more complex email marketing tricks to circumvent the spam filter. And the difficulty is that what is spam to one is a very valuable information to somebody else.
Social Media on the other hand has an inherited mechanism of reciprocity. With the exception of Twitter and we see the spam problem already - again, All other networks provide the opportunity to only receive information from people they are connected with. That means it is in everybody's hand to use the media as they chose and not as somebody else decides to inform. The risk of-course is that people don;t know how to deal with it but that is a general risk of everything we do and everything we have.
Axel
http://smacad.com