What is the ethical consumer response to finding a single small fish bone in a can of tuna?
Oh, just chew up the bone and eat it. It won't kill you.
Report it, without any hint of seeking legal action or adverse publicity.
Don't report it, but tell everyone what happened, and which brand was involved.
Don't report it, if it's the first time. Give the company a break.
Report it, using a threatening and ominous tone. More free stuff!
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