What is the ethical consumer response to finding a single small fish bone in a can of tuna?
Don't report it, but tell everyone what happened, and which brand was involved.
Don't report it, if it's the first time. Give the company a break.
Report it, without any hint of seeking legal action or adverse publicity.
Oh, just chew up the bone and eat it. It won't kill you.
Report it, using a threatening and ominous tone. More free stuff!
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