What is the ethical consumer response to finding a single small fish bone in a can of tuna?
Report it, without any hint of seeking legal action or adverse publicity.
Report it, using a threatening and ominous tone. More free stuff!
Don't report it, but tell everyone what happened, and which brand was involved.
Don't report it, if it's the first time. Give the company a break.
Oh, just chew up the bone and eat it. It won't kill you.
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