Apple has a dominant role in our consumerist society. if they parlay this into a win-win (for the citizen-consumer and the company) to transform how individuals think and behave regarding their health and wellness, I would actually give Tim the credit of achieving his vision of living a mark in healthcare. We will have more time and resources to properly fix healthcare if we have greater population health and wellness.
I voted for "developing personal health and wellness sensors and data collection" because that's the one thing Apple has shown any aptitude for so far (ie. the Apple Watch and the Health App). Apple specializes in making excellent consumer devices, and doctors love their tablets and watches. Apple should continue to innovate in that space and not get distracted by the rest of healthcare.
These companies do not have our (the patient's) best interest at heart and may end up causing a lot of damage in the end since they really do not know what they are doing.
My concern is that they will come in with big (and poorly though out) ideas and deep pockets, drive less funded competition out of the market, then bail because they are not raking profits at an unreasonable rate.
Anon: I remain troubled by the hoo rah celebration associated with anything that Apple or GAMA (Google, Amazon, Microsoft, Apple) make that suggests they are the knight in shining armor. Healthcare is hard and just entering with deep pockets is an exercise in spending money. They also enter with the same fundamental business drivers that keep the system operating exactly as designed. They answer to the same shareholders and are interested in making money and saving costs. I applaud their entry and desire but as you rightly point out in your note on conferences etc "Show me what you've done"
I would encourage Apple or someone else to develop an EHR that is superior to Epic or Cerner. Having more competition would hopefully drive down the operating cost and they could have a clean slate on which to develop a product that addresses modern concerns without the ancient baggage.