2019 | Future of YOUR DPC Model? Direct to Employer or DTC. (Check all that apply)
I have no plans to work directly with employers, ever. Too complicated, I don't speak their language and to make it work, you must have geographic coverage. It's too network-like for my comfort.
I plan to work with employers exclusively, evaluate data and help this market.
I plan to have no more than 49% of my practice be through local employer relationships/contracts.
I think Direct to Employer contracts are too similar to capitated arrangements. I think long-term this may not end well for Doctors.
In the next year I plan to have more than 51% of my patient panel be through [e.g. contracted] through local employers in my area.
It's the long-term, scalable play for Doctors in Direct Contracting. DPC-DTC is much to reliant on new patient marketing and constantly proving a PCPs value to the consumer. We're losing the battle in a highly competitive marketplace to mobile app technology, UCs, Retail Clinics, NPs, etc.
DTC may stay small in numbers nationally, but we will always be around but we'll continuously have to prove/educate new customers about our value proposition in our local communities.
Some will stay small and will vehemently stay DTC. But, whether we like it or not, we're competing with retail, onsite, near site and worksite clinics. We'll always be attractive to a particular demographic in our community but we have to show value constantly if we stay in the DTC space ... and that can increase DPC-fatigue.
No employers for me. I plan to focus on those in my community who have government-provided healthcare, e.g. Medicaid -- and who are unisured.
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