Poll 2019 | Referrals and Word of Mouth -- How often does it equal ROI with a new Patient enrolling into your practice? (Share what works for you in other also)
Less than 10% of the time. I find other marketing vehicles work better
Between 11%-25% of the time. I depend on it, but if I relied on it more than that, my enrolled subscribing patients would dwindle.
Between 25%-50%. It's helpful for sure, but I have other strategies I deploy to help grow.
Between 51%-75%. Patient experience has to be great since I depend on it so much. Customer service, design, friendliness, all this stuff impact my WOM and referrals.
Between 76%-100%. It's almost all I rely on. I spend less than $10K per year on other marketing vehicles -- that said, patient experience and customer service is where I spend my "sweat equity." I am constantly learning, reading and training my staff to be exceptional. It's a lot of work, but it works for me!
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