Thanks for the poll, the results are interesting.
I am currently a journalism student so I am writing nonfic, and this has shown me that we need to be multimedia content creators to keep up with the changing environment for writing. For instance I have been able to interview other authors and readers to make a podcast, and I have made book trailers for my own science fiction books. Independent publishers in particular need to create their own marketing materials. This could lead to a potential sheaf of blog posts.