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Opinions! We all have them. Find out what people really think with polls and surveys from Crowdsignal.
Share this poll, because the more votes the better.
Opinions! We all have them. Find out what people really think with polls and surveys from Crowdsignal.
We want brands to be partners and help us grow instead of making huge profits and ripping us . Introduce new things and make profit out oft of also .
Stop selling rewards points to the greedy company instead start helping needy (Franchisees) We deserve the share of that funds and more financial help from Brands .
My 2 cents !!!!
Brands today need to stand with their franchisees as the franchisees are all in trouble with COVID crisis and they should stop charging their nonstop fees and get back to the basics of fair franchising. They cannot have a model of charging rebates, kickbacks, etc to make more money
The franchise brands are 30% + partners with the asset. When asset is hurt do to crisis beyond the owners control, the franchisors need to contribute to the losses. Its a 2 way street.
Franchisors/Brand Owners needs to stop their corporate greed and step up to the plate to help and support the people who helped grow their brand/value
I think the tangible way of Brands putting "equity dollars" for franchisees is financing the fund for the capital improvements and Year 1 operating costs for the new safety programs that will need to be put in place. I would argue the brands should eat 50% of it and provide 4 year financing at low rates on the other 50% for the franchisee. Mutual risk for mutual benefit
Most of the brands have plentiful cash reserves. Wyndham even announces a dividend recently to its share holders. Brands should be a partner in crisis. Give a forgivable loan like a PPP loan to help owners fund their operations.
It is high time that all franchise owners demand that any mandate in the name of new brand standards is paid for by the franchisor. It is very easy to talk big and gloat about new cleaning standards, when franchisors are not footing the bill for the same boast! I have front raw seats to shenanigans of many Franchisors as we continue to get involved in intense advocacy and probably litigation work. Time has come for all well meaning, honest franchise owners to rise and protest. New, young and honest fearless leadership group must emerge from this pandemic to protect individual hoteliers interests and hopefully level the playing field.
Brand should not sell points
As the Brand's have claimed themselves to be the partners , it time for them to play their role now.
The brands we buy into spend millions in proving their apparent superiority over their competitors in the market place. Brand standards are forced to change with immediate effect and I think the franchisor needs to contribute in promoting their cleaner, more socially acceptable & trusted brands.
The needs of hotel guests are changing rapidly & the brands cant keep up with the changes in technology, construction standards and fit out requirements - hence more brands are established. Brand consistency hangs by a thread and perhaps now is the time for the franchisors to take a step back, nurture their existing brands & the franchisees that have invested heavily in the assets.
Re-opening
Ensuring the hotel meets the 'newnorm' brand standards & requirements and the staff are trained to manage the new operating procedures is crucial. Costs are involved for both these elements and during a period of no income - who pays?
What do the brands now offer in terms of cleanliness, comfort, social distancing regulations, etc. and more importantly how do they get this across to the paying guest in order to establish the all important element of trust in the brand?
Huge amounts of marketing will be required & it will be important not to over promise. Whether we like it or not, social media plays a big part in the decision making process these days. and an anonymous review tends to carry more weight than a company advert.
Will stop there for the time being & get on with some work........
This was a great article and I ageee with much of what the author has said. The brands have shown that they are nothing more than a marketing program and I am disappointed with the total lack of leadership, practical support and financial support from the global majors.