The volume of leads has been positive, however the quality is significantly worse. The virtual meeting rooms have left exhibitor attendees waiting in a zoom meeting for hours with "zero" engagement. The virtual conferences need to find a way to increase personalized engagement to make it worthwhile.
The volume of leads has been positive, however the quality is significantly worse. The virtual meeting rooms have left exhibitor attendees waiting in a zoom meeting for hours with "zero" engagement. The virtual conferences need to find a way to increase personalized engagement to make it worthwhile.
Interaction has been low so although the investment is lower the return is even lower