The new logo design makes me very suspect. This must be a cost cutting measure to make the art end of the logo cheaper to produce. The original logo art contained brand authenticity with long standing emotive branding. Your new logo is an insult to the visual experience of this superior beer with such an elementary design. It makes your product look like a cheap can of suds.
john Thomas dravinski - 3 years ago
Didnt know the label changed.
Though my grocer stopped carring Anchor Steam.
Were you on weed with that decision?
Joe Heinz - 3 years ago
I love Anchor Brewing California Lager. I also love the old label. It is distinctive, classy and sexy. This new moldy green label is an affront to the senses. Please restore the original and don’t mess with the recipe and process.
Jeff - 3 years ago
Anchorsteam Beer is an icon. It so sucks when big corps. Buy things up, fix whats not broken and go belly up.
Somebody please resist selling tradition and recruit customers that love the old school to own our beloved historic Americana.
Mark - 4 years ago
This beer was around long before microbrews were all the rage. Classic beer deserves a classic label and this new one is not. When I saw in the store today, I almost didn’t buy it. If they ever mess with the formula, I’m out of here.
Michael Ledesma - 4 years ago
Wanted to add...Was wondering what research was done to promote the idea that this new packaging was superior to a tried and true label that represented San Francisco..I A very small non-descript image of a brewery sandwiched between the Golden Gate, and TransAmerica building..WOW!!..Only goes to prove, that there are more Horses Asses than Horses in this World!!...A dedicated Anchor Steam Drinker...Mike Ledesma
Michael Ledesma - 4 years ago
What the hell are you thinking??...Changing the the Iconic Label and Color is like painting the Golden Gate Bridge in the same Baby Shit color..This younger generation will find it if they don't tamper with the flavor or the label!!! There is nothing that denotes how really special this San Francisco Product really is. It all started with a classical label and color scheme..Now just another generic loooking can in the vein of Lucky Lager, Falstaff, and Brown Derby..Look where they are now??!! Oh yeah...Get the idea!!! Return our Beer to it's Classic beauty in labeling and protect the TASTE!!!!!...Mike Ledesma
Thom Hawken - 4 years ago
I just had the confusing experience of looking for my usual six pack of Anchor Steam which has been my go to beer for decades. Finally (miraculously) spotted it on the shelf - what a horrible replacement for the classic label !!! It looks like some generic rip off of the original and instantly created concern that the beer wouldn’t be what I’ve been drinking all these years ! Gives the impression that somebody made a HUGE MISTAKE and it got out of the brewery somehow. I guess I’ll have to ignore it, the old label added to the pleasure of drinking an Anchor Steam Beer !!! ????
Debbie A - 4 years ago
What happened to the history on the label? Do these morons think the new generation of Anchor Steam drinkers don’t know how to read? Hate hate hate it!!! Hopefully this label goes the way of IHOb!! And just as quickly!!
Kevin R. - 4 years ago
It's a vile design the only thing it represents is San Francisco abandoning its artistic culture.
Tim O'Connell - 4 years ago
I complained before and I am going to complain again about the new look. It is so butt ugly and repulsive. Somebodies head at Anchor Steam Beer is screwed on backwards
Francis Murphy - 4 years ago
I love Anchor Steam beer. I drink it exclusively
That said, This new logo is a "SACRILEGE", and beyond stupid.
Whomever approved this needs to go... NOW!
Tim O'Connell - 4 years ago
It is absolutely horrible. It looks like something a first grader made with his crayons! What's next? Changing the ingredients? Whoever came up with your new look is an IDIOT. Put that moron on the business end of a broom stick, with duct tape over their mouth, and take their crayons from them.
The new logo design makes me very suspect. This must be a cost cutting measure to make the art end of the logo cheaper to produce. The original logo art contained brand authenticity with long standing emotive branding. Your new logo is an insult to the visual experience of this superior beer with such an elementary design. It makes your product look like a cheap can of suds.
Didnt know the label changed.
Though my grocer stopped carring Anchor Steam.
Were you on weed with that decision?
I love Anchor Brewing California Lager. I also love the old label. It is distinctive, classy and sexy. This new moldy green label is an affront to the senses. Please restore the original and don’t mess with the recipe and process.
Anchorsteam Beer is an icon. It so sucks when big corps. Buy things up, fix whats not broken and go belly up.
Somebody please resist selling tradition and recruit customers that love the old school to own our beloved historic Americana.
This beer was around long before microbrews were all the rage. Classic beer deserves a classic label and this new one is not. When I saw in the store today, I almost didn’t buy it. If they ever mess with the formula, I’m out of here.
Wanted to add...Was wondering what research was done to promote the idea that this new packaging was superior to a tried and true label that represented San Francisco..I A very small non-descript image of a brewery sandwiched between the Golden Gate, and TransAmerica building..WOW!!..Only goes to prove, that there are more Horses Asses than Horses in this World!!...A dedicated Anchor Steam Drinker...Mike Ledesma
What the hell are you thinking??...Changing the the Iconic Label and Color is like painting the Golden Gate Bridge in the same Baby Shit color..This younger generation will find it if they don't tamper with the flavor or the label!!! There is nothing that denotes how really special this San Francisco Product really is. It all started with a classical label and color scheme..Now just another generic loooking can in the vein of Lucky Lager, Falstaff, and Brown Derby..Look where they are now??!! Oh yeah...Get the idea!!! Return our Beer to it's Classic beauty in labeling and protect the TASTE!!!!!...Mike Ledesma
I just had the confusing experience of looking for my usual six pack of Anchor Steam which has been my go to beer for decades. Finally (miraculously) spotted it on the shelf - what a horrible replacement for the classic label !!! It looks like some generic rip off of the original and instantly created concern that the beer wouldn’t be what I’ve been drinking all these years ! Gives the impression that somebody made a HUGE MISTAKE and it got out of the brewery somehow. I guess I’ll have to ignore it, the old label added to the pleasure of drinking an Anchor Steam Beer !!! ????
What happened to the history on the label? Do these morons think the new generation of Anchor Steam drinkers don’t know how to read? Hate hate hate it!!! Hopefully this label goes the way of IHOb!! And just as quickly!!
It's a vile design the only thing it represents is San Francisco abandoning its artistic culture.
I complained before and I am going to complain again about the new look. It is so butt ugly and repulsive. Somebodies head at Anchor Steam Beer is screwed on backwards
I love Anchor Steam beer. I drink it exclusively
That said, This new logo is a "SACRILEGE", and beyond stupid.
Whomever approved this needs to go... NOW!
It is absolutely horrible. It looks like something a first grader made with his crayons! What's next? Changing the ingredients? Whoever came up with your new look is an IDIOT. Put that moron on the business end of a broom stick, with duct tape over their mouth, and take their crayons from them.
No. No. No.
Hang it up already