Could a "light" approach (such as voluntary, linear format, or web only) be effective?

No; not nearly as effective 12% (2 votes)
Probably not; not likely to be effective 6% (1 vote)
Probably so; has good potential 18% (3 votes)
Yes; likely to be effective 65% (11 votes)

Total Votes: 17

See this poll on: https://poll.fm/1411344/embed

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