We have not invested in a DAM yet because:
That involves work, so we'll continue doing things the same way we've been doing it since 1989
We have too many people asking for this thing, so we'll do nothing about it
Our IT department does not want to support yet another application
We find metadata scary so we'll just stick to folder structures to help us lose our assets
We don't reuse anything...ever
We don't have the staffing because we are too busy looking for things we can't find
...Hold on, I am still thinking of some more excuses
We are organized enough and we have no room for improvement nor streamlining
We are not organized enough to start a project like that because we are beyond help
It is too expensive and we prefer burning money on duplicate production time
It involves workflow and we don't have those
We can't spend on anything, including tools that will save time and money
We prefer sending hard copies of all assets and paying for postage to mail all of it slowly around the globe
We don't believe it can help us because we don't have any digital assets
We are still thinking about it and will continue to think about it for years as we accumulate more assets
We don't need to manage digital assets...yet
We can't convince the stakeholders in my organization because it involves technology they don't understand
What is Digital Asset Management again?
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