Does Social Media produce "groupthink"? (Poll Closed)

Total Votes: 71
1 Comment

  • Pete Healy - 12 years ago

    "Groupthink" is a natural human frailty--intensified in a mass culture and by global communications--and marketers are no more immune to it than anyone else. (Witness the many marketers constantly quoting Seth Godin's latest blogpost. OK, that's fine; but how about looking into other brilliant thinkers who aren't big brandnames?) The froth and frenzy about social media has become almost masturbatory; and many of the most fervid advocates have never actually worked as a marketing manager with the job of evaluating and integrating social media into a full marketing mix. I'm lucky, though, to have had that experience, with good results. For that reason, I feel it's time for some sm advocates to take their chatter down a notch and *listen* more closely to the marketing and brand managers who need "ground-level" support, not the latest quote from Seth Godin.

Leave a Comment

0/4000 chars

Submit Comment

Create your own.

Opinions! We all have them. Find out what people really think with polls and surveys from Crowdsignal.