Is there even "traditional" media anymore? What kinds of needs do you see larger brands having?
Julie: We see more effectiveness and engagement when channels complement each other. From a budget standpoint, we can't stop traditional or online marketing because they work together.
Greg: We're going to see traditional media as a way to promote interactive content online. Companies are finding bang for the buck by using traditional channels to promote their social accounts.
Sara: Ad formats are antiquated concepts. Media is communication. Companies don't have TV or print spend, and our space is less expensive than some of those traditional formats.
Bruce: Traditional media is up stream from online conversions. You see it on TV, in the newspaper, on the bus, on a billboard. Then when you get to work and see an email about it you pay attention.
Susan: The challenge for brands is securing brand-level awareness in addition to product-level awareness. It's easier and harder than ever to brand something today.
Kristine: Every dollar is more accountable, regardless of channel. There's less appetite for testing, to some degree. Content delivery has to be agnostic -- what matters is increasing content views.
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- 6 years ago
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