What's up in 2010?
An AR standard will emerge and become common
The battle of AR browsers will be won, with one clear winner
AR games will be to 2010 what AR browsers were for 2009
First, relatively affordable, sunglasses like HMD, is out
Google is going to make a major AR move (* update: oh, it's going to be in 2009)
Microsoft is going to make a major AR move
Apple is going to make a major AR move (possibly when launching its tablet)
First adult oriented AR application or movie using AR
Advertisers will ditch web-camera based AR in favor of mobile AR
The buzz will only grow, ISMAR 2010 will be covered by tech media (e.g. Techcrunch, ReadWriteWeb, Wired and others)
The buzz will fizzle out, geeks will find a new tech to fall in love with
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