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Why not? Would be quick and easy to make if done right and really wouldn't loose anything from making it.
Mobile phone applications are the now and people love them. I don't use them as I want my phone to only be a phone. I have a computer that I enjoy using daily. To grow Vanns, absolutely have a cell phone app that makes it easy for people to purchase.
I believe you should have more than just a deal-a-day application--I think someone needs to put together an iPhone App for the Vann's website so that you can search and make purchases much the same as the Amazon.com, Newegg.com, etc applications already available. Sometimes you're on the go and you're thinking to yourself, I wonder how much I can get such and such for? Do they even carry this product? Or perhaps you want to do some quick comparison shopping because you want to see if maybe another retailer has a better deal.