BBDO Detroit did nice work.
To be honest, I don't see anything remarkably different or groundbreaking from the days I was working on Jeep at BBDO Detroit. When Chrysler left that shop, they were forced to close. Every time a client leaves, I always look and hope for something new to be pumped into a brand when another agency steps in. Too bad BBDO Detroit had to bite the dust just achieve business as usual on both sides for Jeep.
it's difficult to compare these ads without context. what is the specific goal of each ad? style? performance? heritage? i think they each have a different role in the jeep campaign. where will these ads run?