If a company or brand has multiple franchises (think Pizza Hut, Old Navy, Lowe's, etc.), do you think each franchise should have their own Social Media voice?

No way. The company loses its overall brand message. It should just have one profile in each of the core social media spaces. 0%
Depends on the company/brand. Sometimes various voices are relevant. 100%
Yes, each franchise should have it's own voice. 0%
Doesn't really matter to me. 0%
I've never really thought about it, and I don't pay attention. 0%
Other 0%

1 Comment

ryan problems - 16 years ago

1st voter! Woo! I always found it interesting that Subway stores have individual twitter accounts. I think it makes sense for people living in a city to follow a local outlet of a larger company, although if the deals and promotions are franchise wide then maybe there is no need.

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