Who wouldn't want to make their name a brand! Imagine years from now, people talking about doing a gooster, or goostering it (significance tbc). Meanwhile, businessclasscoach has an unfortunate other meaning in a travel context: coach= economy. That would render the other brand pretty meaningless, i.e. businessclasseconomy, suggesting you are neither one thing nor another.
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Who wouldn't want to make their name a brand! Imagine years from now, people talking about doing a gooster, or goostering it (significance tbc). Meanwhile, businessclasscoach has an unfortunate other meaning in a travel context: coach= economy. That would render the other brand pretty meaningless, i.e. businessclasseconomy, suggesting you are neither one thing nor another.