What's the National Maritime Museum's Brand Strategy? (poll 5322225)

What's the National Maritime Museum's Brand Strategy?

I could conjecture what the brand strategy is and I'll bet I'm not that far off

A tempest in a teapot: the visual identity is striking, that's all that matters

You're splitting hairs, there's not much difference between brand strategy and design strategy

Impossible to tell, too little information to go on

You've got to be kidding, move on

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See this poll on: https://poll.fm/5322225/embed