What changes to an e-commerce store result in lost business? (pick 2)
Company policies related to returns and/or refunds
Redefinition of customer service policies and processes
Shipping price policy changes
Shift in SEO and SEM procedures
Changing domain names
Changing product page URLs
Providing too much info at checkout
Changing item descriptions and copywriting
Changing or moving the Buy Now or Add to Cart buttons (not based on testing)
Changing payment gateway, cart, or host of either
Dealing with online reputation issues
Redesigning the site to increase conversions but without specific objectives
Selling ad space on unused page real estate
Not being upfront about policies or purchase restrictions
Poll posted 8 years ago.
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