Spotify's requirement that new members have Facebook IDs is...
Arrogant: they underestimate users' concerns for privacy.
Dumb: they are giving Facebook more power that will ultimately be to their detriment.
Realistic: they see the way the Internet is going.
Lazy: they want to get out of the business of user ID management.
Shrewd: it will increase Spotify's marketing reach, leading to more revenue.
Other:
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