It's something I've been asking myself also as my workplace deals with social media across HR, PR & Communications, Sales and Digital Departments. These work across not only consumer, by B2B activity.
Given the fact that som many departments work together on, and are impacted by social media, I believe a combined budget from the various departments would be ideal - but whether this will happen remains to be seen.
What do you think? Do you know any organizations that effectively combine and cross-manage budgets across departments?
Seems that contributions from across the organization to make up the social budget is the popular choice...
Cheers, Jamie
Judy A. Huber - 13 years ago
I believe that teamwork is the key to reducing 'internal competition' that could become a significant barrier along the path to success.
Great question Andrew,
It's something I've been asking myself also as my workplace deals with social media across HR, PR & Communications, Sales and Digital Departments. These work across not only consumer, by B2B activity.
Given the fact that som many departments work together on, and are impacted by social media, I believe a combined budget from the various departments would be ideal - but whether this will happen remains to be seen.
What do you think? Do you know any organizations that effectively combine and cross-manage budgets across departments?
Seems that contributions from across the organization to make up the social budget is the popular choice...
Cheers, Jamie
I believe that teamwork is the key to reducing 'internal competition' that could become a significant barrier along the path to success.