What's The Biggest Trend in Digital Marketing for 2012?
Standardization of ad formats across heterogenous platforms
Getting to industry standards of measurement/ROI beyond CTR
Staying on top of innovation in a rapidly changing ecosystem
Rethinking corporate structure to accomodate shift to digital
How brands can be better publishers and content marketers
Determining how to leverage my brand on Facebook and across the Independent Web
The role of data in my marketing efforts
How to best leverage programmatic buying (DSPs, SSPs, exchanges)
Select up to 3 answers.
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