The price should accurately reflect the value of the content and not the sum of the content + cost of manufacturing. Any discount should be equal to the cost of the actual book itself.
IE: a paperback retailing for $20 with a marginal cost of production equal to $5 should be priced at $15 as an eBook.
This seems to be the pricing strategy of Amazon.com & their Kindle eBooks.
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The price should accurately reflect the value of the content and not the sum of the content + cost of manufacturing. Any discount should be equal to the cost of the actual book itself.
IE: a paperback retailing for $20 with a marginal cost of production equal to $5 should be priced at $15 as an eBook.
This seems to be the pricing strategy of Amazon.com & their Kindle eBooks.