Do social media editors need to exist?
Heron: We’re not there when everyone can do everything themselves. I think it’ll eventually be a part of everyone’s tool kit, and it won’t be such a separate job.
Patel: As newsroom evolves, we need to be social from ground up. And we need leadership because the landscape changes so quickly, and there’s new things to develop and learn.
De Rosa: The job will evolve, and I don’t think there will be a newsroom that will fully embrace social media as social media editors do. Everyone should be a social media editor for themselves.
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