What do you think of P.E.I.'s plan to create a new brand? (poll 6913857)

What do you think of P.E.I.'s plan to create a new brand?

A brand for P.E.I. that goes beyond tourism marketing is overdue.

I think we should stick with the gentle island.

Didn't we just do this? How often do we have to come up with a new brand?

Branding is just hype created to make money for marketing companies.

Good idea, but not something we can afford to invest in right now.

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