Narendra Modi's elevation as the party's chief campaign manager will (poll 7164004)

Narendra Modi's elevation as the party's chief campaign manager will

Help BJP improve its tally in 2014 polls, but alienate allies

Help BJP improve its tally in 2014 polls and brighten NDA's chances to return to power

Intensify intraparty squabbling and dampen BJP's prospects in the 2014 polls

Polarise minority votes and regional parties in favour of the Congress-led UPA

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