Would American advertisers benefit more from creating more cinematic advertisements like the Thai mobile company ad?
No, I don't think an advertisement would automatically be successful just because it was heartfelt. While an ad may be heartfelt, it needs to also properly sell the product or service.
Yes, I feel like adopting this way of advertising would appeal to its audience more since it also makes people talk more about the ad later on and the brand.
I think it would depend on the brand for this kind of advertising to work.
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