Do you think Bertolli's social media response to Barilla's remarks will help market the brand?
It's very smart of Bertolli Germany to quickly respond and say that they support all lifestyles in the midst of a boycott against Barilla's products so people will then buy their brand.
No, I don't think this response to Barilla's statements is the right way to do it. Equality among the LGBT community is a hot issue right now and the Facebook post didn't seem to be too genuine.
Creating a commercial to air after the anti-gay comments were made would have been more effective.
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