Will Burger King's Satisfries marketing strategy work?
I think more people are focusing on whether or not Burger King is rebranding rather than its French Fries.
I think it does work because it gets people talking and thinking that its French Fries must be good if they are claiming to change its name.
If there wasn't so much confusion among consumers as to whether or not Burger King really is rebranding, it could work.
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