Does Will Ferrell's role as Ron Burgundy overshadow marketing for Chrysler?
Yes, I think the ad focuses more on Will Ferrell and advertising for the sequel to Anchorman.
No, it's just like when any celebrity endorses a product and is a smart marketing strategy since Will Ferrell has a large following.
I think the marketing campaign is limited to just those who have seen Anchorman. If you haven't seen the movie, the advertisements might not appeal to that audience.
Other:
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