Does Will Ferrell's role as Ron Burgundy overshadow marketing for Chrysler?
Yes, I think the ad focuses more on Will Ferrell and advertising for the sequel to Anchorman.
No, it's just like when any celebrity endorses a product and is a smart marketing strategy since Will Ferrell has a large following.
I think the marketing campaign is limited to just those who have seen Anchorman. If you haven't seen the movie, the advertisements might not appeal to that audience.
See this poll on:
Leave a Comment
Please enter your name.
Please enter your email address.
Your Website (optional)
Please enter a comment.
Created at Crowdsignal.com