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I said "Neither." Reason is that GM has missed the "Raptor Bandwagon". No sense in copying Ford with off-road variants. Instead, offer a simpler take on what many GM truck owners already do: modification! How many lifted trucks do you see around the country? If GM designed an attractive line of off-road performance parts for these trucks, then offered them in different scale upgrade packages (with a warranty) through GM Performance Parts network, it would be an instant hit. Although this idea would require some initial promoting, once it took it would create a solid base of customers. When the customer wants to do his own work, he can buy the parts and upgrade his truck. If he wants the package but doesn't wish to put in the work to build it, then a dealer or certified installer can install the upgrades. Its a very simple idea and creates a cost effective competitor to Ford, while additionally creating more jobs and income for GM.