The art of creating and satisfying customer needs at a profit (Kotler)
The management process responsible for identifying, anticipating and satisfying customer requirements profitably (Chartered Institute of Marketing)
Getting the right goods and services to the right people at the right places at the right time at the right price with the right communications and promotions (Kotler)
A combination of people, processes and intelligence involved in attracting and retaining customers and positive public perception (AAGM)
Something different altogether
Poll posted 6 years ago.
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