I think it's OK actually. I wouldn't bother logging on to the official Scrabble site because I prefer to play within Facebook. It takes a bit of getting used to but it's not that different.
I keep wondering will we see Wordscraper as a physical board game.
The randomness of the board design is right on trend with "Designer" board games a la Setters.
A great example is Amuze Amaze - it won a Mensa award this summer.
And then we can see the war play out at the checkout!