Which is the single biggest barrier to you maximising the value of your customer insight?
Lack of clear Customer Strategy?
Insufficient investment in technology/analytical infrastructure?
Lack of a team culture focussed on outcomes/action?
Lack of skills/knowledge in customer insight team?
Lack of confidence in customer insight leader?
Lack of digital skills (specifically) in customer insight team?
Lack of skills/knowledge in customer insight leader?
Insufficient data or poor data quality?
Lack of interest/sponsorship from top leadership team?
Little cooperation with Marketing or Operations to act on insights?
New challenges for which team is unprepared?
Other:
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