How do you measure your marketing effectiveness?
Only response volume metrics (traffic to site, calls, responses etc)
Conversion of response to sales (% and £revenue)
Assumed marketing attribution of sales revenue (dedicated links, phone numbers, communication codes etc)
Proven BTL marketing delivery of sales revenue (control groups, comparison ratios)
Modelled ATL advertising delivery of sales revenue (econometrics, media testing)
Holistic measurement of marketing attribution using relevant BTL and ATL models/statistics
Active tracking of Marketing ROI, ROMI or ROME calculated from robust marketing attribution for all spend
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