How commercially accountable is your Marketing team?
Very accountable (Finance & all functions understand their commercial metrics & performance)
Somewhat accountable (got robust metrics but still some skepticism)
Neither accountable nor unaccountable (unclear or don't know how to answer)
Somewhat unaccountable (opaque performance measurement, looks like a black art)
Very unaccountable (those fluffy folk just claim the glory when sales go up)
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