Which, one thing, would you invest in to improve Marketing Measurement?
Better marketing reporting
Culture work (coaching/mentoring for a collaborative, commercially accountable culture)
Econometric models
Customer Insight team training - to help marketing achieve improvement in this area
Design of the right marketing metrics for your business (consultancy)
Marketing attribution training (the art & the science) - for marketing/finance/insight teams
Finance/Commercial training for Marketers
Proper experimental design for BTL marketing (process, control groups, feedback loops)
Marketing cost data capture / Marketing automation
Vote
View Results
See this poll on:
https://poll.fm/8664585/embed
Leave a Comment
Your Name
Please enter your name.
Email Address
Please enter your email address.
Your Website (optional)
Your Comment
Please enter a comment.
0
/4000 chars
Submit Comment
Leave a Comment