WTF GM. Stupid BS branding again. Why do you think people will drool over the same damn truck if you put a new sticker on the side of it? Not everyone lives in Kentucky and dreams of mossy oak camo. Grow a pair of balls and make a real F'ing truck to compete with the Raptor. Stop pricing yourselves out of the best market there is with the Colorado/Canyon. What happened to the affordable base small truck for $15k? Get the vaginas and wannabe lumberjacks out of the marketing dept. and give us a truck that hits you with F'ing sledge hammer.