Please select your top 3: Which marketing projects are most likely to be outsourced in 2017?
Event management: conferences, presence at trade shows, user groups...
Merger/acquisition internal/external communication & marketing integration
Implementation of marketing automation/ outbound lead generation plan
Market research: win/loss analysis, customer satisfaction, focus groups...
Rebranding: product(s), business units, company...
Digital marketing: SEO, PPC, website development, inbound marketing
GtM toolkit: product sheets, PPTs, battle cards etc.
Internal events: management offsites, sales kick offs etc.
Content marketing: white papers, industry surveys, other thought leadership...
I would never outsource any marketing projects
PR including media relations/social media outreach
Other:
Select up to 3 answers.
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