I have belonged to other clubs where you get a pattern with each shipment -- I'm thinking of Bare Naked Knitspot. The downside of this is that you are paying extra for a pattern you may never use. I love that you offer many options for patterns. Also, then I don't feel guilty if the month goes by and the yarn goes into stash for another day. Maybe just have one or two patterns for the lower yardage yarns as a compromise.
One other thought: how about offering a gradient option as an add on. That way folks who want to make a special shawl can go for this option.
Personally I have a lot of SQs so I prefer getting one or two skeins to make a hat or wrap or cowl. If I really like the yarn I can try to get more on destash or see if you have extra.
I really recommend not having the shipments every month. Unless you're a super fast knitter and have tons of free time - which some people do, but not me! I get so stressed when the yarn just keeps coming and coming and coming, but if it's timed right, it's a special treat. I'm biased, but my preference is every other month. I had to stop joining yarn clubs because i couldn't keep up. Would love to have the option to choose just three or four shipments a year. Maybe have a six shipment club, but let people take just four months as an option? Just an idea . . .
Thanks for asking!
I love having enough yarn to make an entire item per delivery, even if we use colored as a feature and mate it with a plain solid? I understand that we don't always want to buy 1000m of yarn, and all of your colours are so lovely, it's just that I personally don't need any more scarves/shawls/cowls ...
Patterns using fabulous colorways as an ingredient sometimes, rather that the whole item would be marvelous :)
I always reach for my faves.....