1. In your opinion, where do you see most value from VoC to your business (top 3)?
It identifies new opportunities for the business to exploit
It is a leading indicator for resource/ investment decision making within the business
It provides a tracking mechanic to support regulatory requirements
It provides insight into cause/effect of customer experience issues
It provides a measure on overall/touch-point customer performance (CSAT, CE, TRIM, EXQ, NPS etc.)
It validates size and shape of customer experience issues
Select up to 3 answers.
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