3. Which are the top 5 VoC areas you will be prioritising in 2017?
Correlating current customer performance to profitability
Continuing to establishing/set up the VoC programme
Improving the reporting capability/style/distribution
Decentralising VoC ownership to various business units
Focus on improving vendor relationship
Improving the way in which outputs are translated/applied by the business
Collating evidence of the impact of VoC insights on business improvements
Improving the sentiment analysis/verbatim accuracy
Broadening the collection points included in feedback
Linking feedback to existing business intelligence
Strengthening/training the team
Reducing the cost of customer feedback
Socialising value of VoC within business
Broadening the customer types included in feedback
Rationalising the collection points included in feedback
Select up to 5 answers.
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