3. Which are the top 5 VoC areas you will be prioritising in 2017?
Focus on improving vendor relationship
Collating evidence of the impact of VoC insights on business improvements
Linking feedback to existing business intelligence
Correlating current customer performance to profitability
Strengthening/training the team
Improving the sentiment analysis/verbatim accuracy
Reducing the cost of customer feedback
Decentralising VoC ownership to various business units
Continuing to establishing/set up the VoC programme
Improving the reporting capability/style/distribution
Broadening the customer types included in feedback
Socialising value of VoC within business
Broadening the collection points included in feedback
Rationalising the collection points included in feedback
Improving the way in which outputs are translated/applied by the business
Select up to 5 answers.
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