3. Which are the top 5 VoC areas you will be prioritising in 2017?
Improving the way in which outputs are translated/applied by the business
Improving the reporting capability/style/distribution
Socialising value of VoC within business
Improving the sentiment analysis/verbatim accuracy
Collating evidence of the impact of VoC insights on business improvements
Strengthening/training the team
Broadening the collection points included in feedback
Linking feedback to existing business intelligence
Rationalising the collection points included in feedback
Reducing the cost of customer feedback
Broadening the customer types included in feedback
Decentralising VoC ownership to various business units
Focus on improving vendor relationship
Correlating current customer performance to profitability
Continuing to establishing/set up the VoC programme
Other:
Select up to 5 answers.
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