4. At an industry level, which areas of VoC do you anticipate innovations will be seen in 2017?
Reporting/ presentation formats (e.g. customer videos, live feed to customer)
Commercialising value of customer feedback to business
Contextual (e.g. current relationship of customer with you) single view recognition in feedback set-up/style
New data sources included in VoC feedback (e.g. heart rate, eye tracking, geo-location)
Dynamic learning questionnaire design
Connecting customer and employee feedback
Language, sentiment, regional, slang sentiment analysis
Feedback incentives programmes
Innovative data collection approaches
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