4. At an industry level, which areas of VoC do you anticipate innovations will be seen in 2017?
Innovative data collection approaches
Contextual (e.g. current relationship of customer with you) single view recognition in feedback set-up/style
Connecting customer and employee feedback
Language, sentiment, regional, slang sentiment analysis
Dynamic learning questionnaire design
Commercialising value of customer feedback to business
Feedback incentives programmes
Reporting/ presentation formats (e.g. customer videos, live feed to customer)
New data sources included in VoC feedback (e.g. heart rate, eye tracking, geo-location)
Other:
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