4. At an industry level, which areas of VoC do you anticipate innovations will be seen in 2017?
Feedback incentives programmes
Commercialising value of customer feedback to business
Reporting/ presentation formats (e.g. customer videos, live feed to customer)
Language, sentiment, regional, slang sentiment analysis
Contextual (e.g. current relationship of customer with you) single view recognition in feedback set-up/style
Innovative data collection approaches
Connecting customer and employee feedback
Dynamic learning questionnaire design
New data sources included in VoC feedback (e.g. heart rate, eye tracking, geo-location)
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