4. At an industry level, which areas of VoC do you anticipate innovations will be seen in 2017?
Reporting/ presentation formats (e.g. customer videos, live feed to customer)
Contextual (e.g. current relationship of customer with you) single view recognition in feedback set-up/style
Dynamic learning questionnaire design
Feedback incentives programmes
Connecting customer and employee feedback
Commercialising value of customer feedback to business
New data sources included in VoC feedback (e.g. heart rate, eye tracking, geo-location)
Innovative data collection approaches
Language, sentiment, regional, slang sentiment analysis
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