Your call: What went wrong with the Pepsi ad starring Kendall Jenner?
Easy. It was created in-house. An agency would have known better.
A PR agency or corporate communications executive clearly wasn’t involved. They would have squashed it.
This is what happens when there’s an extreme lack of diversity—and diversity of thought—in marketing departments.
Brands are trying way too hard to reach millennials.
Employees are too afraid to speak up to prevent bad ideas—or horribly bad ideas, in this case.
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