I recommend WARC - the World Advertising Research Center. Thousands of articles on all areas of marketing and advertising effectiveness. Concentrating on what campaigns have worked, how and why. Over 12,000 award-winning effectiveness advertising & marketing case studies, plus 60,000 best practice, trend pieces, reports, analysis - covering over 100 different areas of marketing and advertising effectiveness
I recommend WARC - the World Advertising Research Center. Thousands of articles on all areas of marketing and advertising effectiveness. Concentrating on what campaigns have worked, how and why. Over 12,000 award-winning effectiveness advertising & marketing case studies, plus 60,000 best practice, trend pieces, reports, analysis - covering over 100 different areas of marketing and advertising effectiveness
Everything is so new and changing so fast that we must be open to analyse and test if posible different opportunities.