Please select the SINGLE marketing activity that you think will make the largest commercial impact in 2018 for your business (or your clients). Thanks!

Artificial Intelligence and Machine Learning 14%
Big Data (including market and customer insight and predictive analytics) 14%
Content marketing 19%
Communities (Branded niche or vertical communities) 3%
Conversion rate optimisation (CRO) / improving website experiences 5%
Display (Banners on publishers, ad networks social media including retargeting and programmatic) 1%
Internet of Things (IoT) marketing applications 3%
Marketing Automation (incl CRM, behavioural Email marketing and web personalisation) 9%
Mobile marketing (Mobile advertising, site development and apps) 8%
Paid search marketing, e.g. Google AdWords Pay Per Click 2%
Online PR (including influencer outreach) 3%
Partnerships including affiliate and co-marketing 2%
Search Engine Optimisation (SEO) 5%
Social media marketing including Social CRM and Social Customer Care 10%
Wearables (e.g. Apple Watch, activity trackers, augmented reality) 2%
Other 1%

See this poll on: https://poll.fm/9829860/embed

Patricia Goldsmith - 7 years ago

Paid as we have heavily invested this year and have had great results - implementing a larger budget for 2018 and will develop re-marketing and google shopping. - We are an online retailer.
But agree content will factor also.
boisset - 7 years ago

Content marketing because I'm a storyteller but for relevant content it has to be driven by data. Smart data for smart content

Give others the chance to vote.