Social ? marketing. What do you call it?


  • Sarah Markels Maynard - 13 years ago

    I have found the "engagement" gets a better response from c-level executives who are a bit tentative to make the leap! Plus, the term gets more to the point of what social media is trying to do.

  • Larry - 13 years ago

    I used to always say Social Marketing. But it confused most people and they thought I meant guerrilla marketing instead of digital. So I switched to Social Media Marketing.

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