Please select the SINGLE marketing activity that you think will make the largest commercial impact in 2018 for your business (or your clients). Thanks! (poll 9829860)

Please select the SINGLE marketing activity that you think will make the largest commercial impact in 2018 for your business (or your clients). Thanks!

Artificial Intelligence and Machine Learning

Big Data (including market and customer insight and predictive analytics)

Content marketing

Communities (Branded niche or vertical communities)

Conversion rate optimisation (CRO) / improving website experiences

Display (Banners on publishers, ad networks social media including retargeting and programmatic)

Internet of Things (IoT) marketing applications

Marketing Automation (incl CRM, behavioural Email marketing and web personalisation)

Mobile marketing (Mobile advertising, site development and apps)

Paid search marketing, e.g. Google AdWords Pay Per Click

Online PR (including influencer outreach)

Partnerships including affiliate and co-marketing

Search Engine Optimisation (SEO)

Social media marketing including Social CRM and Social Customer Care

Wearables (e.g. Apple Watch, activity trackers, augmented reality)

Other:

Vote View Results

See this poll on: https://poll.fm/9829860/embed

2 Comments

Patricia Goldsmith - 7 years ago

Paid as we have heavily invested this year and have had great results - implementing a larger budget for 2018 and will develop re-marketing and google shopping. - We are an online retailer.
But agree content will factor also.
boisset - 7 years ago

Content marketing because I'm a storyteller but for relevant content it has to be driven by data. Smart data for smart content

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